Enhancing Customer Experience with App-to-App Authentication
Macro Global supported our client in leveraging Redirection authentication to enable real-time connectivity and interaction between the user and market players.
Rapid shift to technology innovation and demanding customer expectations are driving major changes across the financial service industries and with the growth of digital banking and spread of internet penetration, each individual is leaving a huge digital footprint amid the service providers.
In today’s digital era overshadowed by real-time access to the application, authentication needs to be at the right way and the innovation of Open Banking endorses the connectivity of banking that strives to enable data sharing by reducing time expensive authorisation steps.
Open Banking empowers individuals to leverage their own data and nurture innovation propelling the digital economy foreword. Mobile banking fosters both strong security and enhanced user experience where customers prefer to authenticate through their mobile device and no longer need to use their bank cards for every transaction.
In this case study, we will examine how a rapidly changing financial environment is urging our clients to reengineer their business operations and Macro Global’s support in leveraging Redirection authentication to
enable real-time connectivity and interaction between the user and market players (service providers).