Enhancing Customer Experience with App-to-App Authentication

Rapid technological innovation and demanding customer expectations are forcing big changes throughout the financial service industries, and with the expansion of digital banking and internet adoption, each individual is leaving a large digital footprint among service providers.

In today’s digital era, which is dominated by real-time access to applications, authentication must be done correctly, and the Open Financial innovation supports banking connectivity by minimising time-consuming authorisation steps.

Individuals are empowered by Open Banking to leverage their own data and foster innovation, moving the digital economy forward. Customers choose to authenticate through their mobile device and no longer need to use their bank cards for every transaction, which fosters both solid security and an increased user experience.

In this case study, we will look at how a rapidly changing financial environment is compelling our clients to reengineer their business operations, as well as Macro Global’s assistance in leveraging Redirection authentication to enable real-time connectivity and interaction between users and market participants (service providers).